Outdoor Digital Signage
There are lots of challenges when applying outside digital signage however despite this more and more electronic screens are being built out to make the most of their higher audience numbers these outside digital advertising screens can generate. While the most obvious obstacle for taking a industrial grade LCD screen outside is protecting it from the weather, and in particular rain, the issues associated with the sun can be equally as hard to overcome. interactive displays
The issue with the sun and outdoor electronic signage is the direct sunlight will often make the screen unreadable. Not only can sun cause glare (you should know what that’s like when you try and watch the TV at home during the summer months where quite often you’re forced to close the curtain to watch the display clearly) but even when there’s absolutely no glare in bright sunlight the display will appear dim and hard to see. But there are methods to ensure the display is as readable as possible when taken outside:
Assuming you’ve the brightest type of display potential will go along way to making sure the display is readable. The brightness of LCD displays is measured in nits (aka candela per square metre). The minimum display brightness for any outside LCD screen should be 800 nits however LCD with 1000+ nits can be found and should be considered when looking to get into external electronic signage. It should also be mentioned that in general industrial screens have higher nit values and therefore are better suited for outdoor signage displays.
Preventing glare is done in many of ways. Sadly, no matter which way you select this there probably will be some drop-off in brightness. Direct sunlight may cause more issues than simply glare also. Display burn can grow whether the sun is continually on it either the outside digital display should be turned off from the sun another remedy to protect against this display burn should be considered like warming the display itself.
Bespoke Outdoor Content
A great deal of content which works well in indoor locations doesn’t respond well to be taken outside. Use colors and designs which are more prominent in outdoor locations. There’s often a great deal of trial and error involved with this but assess what works and what doesn’t and you need to soon develop a flare for designing content that’s acceptable for outdoor electronic signage.